Right at the brink of fall 2012 in grey-skied Vancouver, four fashion bloggers found themselves
clamoured around a cramped coffee shop table for a touch of respite from the hectic day of events. In
turn, each shared with the others their varying degrees of stresses, successes and goals, revelling in each
other’s accomplishments and lending support for the anxiety that inevitably lends itself to navigating
unchartered territory. As they each dispelled their stories, they realized they all had more than just a
love for blogging in common: their aspirations aligned, their values were consistent and an idea came about that had to be acted upon!
And so here we are! The Style Common is a Canadian-based collective of online fashion influencers and tastemakers who work both individually and as a team to bridge the gap between our clients and our audiences. We team with brands, retailers and publications while also generating awareness for the blogging community as a whole. While we live and breathe fashion and style blogging, we’re not just girls playing dress-up: we’re marketing associates, social media managers, journalists and brand developers in our day-to-day lives as well. This melding of our strengths and experiences gives our clients a unique opportunity to reach our audience while also tapping into our breadth of industry expertise.
We wish you a warm welcome to The Style Common and hope you have some time to take a look around. If you have any questions or inquiries, please don’t hesitate to ask us here!